The Superpower Shift: A 5-Minute Framework to Clarify What Makes Your Brand Uncopyable
Let’s talk about your superpowers.
The ones you already have—but might not be leading with.
You might love that word.
You might think it’s a little overused.
Either way, I want you to get crystal clear on what your true superpowers are—because those are what make your brand magnetic, memorable, and unmistakably yours.
When you build your brand around your true superpowers, everything changes:
✨ You’re paid enthusiastically for the full experience you bring
✨ Your work becomes more energizing (and more profitable)
✨ Your voice stops blending in and starts standing out
✨ And your business feels less like a grind—and more like flow, joy, and purpose
This shift isn’t fluff—it’s rooted in both energy and strategy.
I first created this simple framework while leading a Human Design workshop for a leadership team at United Way of Massachusetts. It clicked instantly for them, and I’ve been sharing it with founders, coaches, and creatives ever since.
Here’s how the framework works:
🛠 Competencies are skills you’ve learned or trained for. You can do them well—but they cost you more energy than they give back.
💪 Strengths are skills you’re great at and they energize you.
🌟 Superpowers are the gifts that light you up and uplift the people around you. They often feel fun, easy, even joyful—and they’re what people remember you for.
Focusing on your superpowers is how you build a brand that aligns with your nervous system, your purpose, and your real genius—not just what you can do, but what you’re meant to do.
A 5-Minute Check-In to Discover Your Superpowers
Grab a pen or open a doc, and try this now:
List out the top skills or talents you use when serving your dream clients.
Label each one:
C = Competency
S = Strength
🌟 = Superpower
Anything marked with a 🌟?
That’s your brand’s brilliance.
It’s what no one else can copy.
It belongs front and center in your business.
So… what’s one superpower you want to use more of this year?
