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      <image:title>Blog - The Story Unconsciously Shaping Your Brand: Going from Last to First - Make it stand out</image:title>
      <image:caption>Photo of my TV taken moments after the championship ceremony. Congrats IU and all my fellow alums in Hoosier Nation!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Sheri Salata, author of Beautiful No, and former executive producer of The Oprah Show.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <video:title>Human Design</video:title>
      <video:description>You were born with your own archetype for leadership. Schedule a human design reading with Stephanie Zhong to unlock the hidden power and gifts of your human design thrive as a leader and difference maker in the world by working and living in alignment to the way you were designed to.</video:description>
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      <image:title>Home - Invest in your relationship with yourself</image:title>
      <image:caption>We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life.</image:caption>
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      <image:title>Home - Improve your relationship with others</image:title>
      <image:caption>Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships.</image:caption>
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      <image:title>Home - Hi, I’m _____________</image:title>
      <image:caption>I’m a ________________  [what you do]. I help __________________[who you help] so that they can ____________________, ______________________ and ______________________.  If you’ve ever _________________________ [pain points], you’re in the right place. Through my ________________ [programs/services], you will _________________[big picture benefit]. ____________________ [credibility boost]</image:caption>
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  <url>
    <loc>https://www.stephaniezhong.com/about</loc>
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    <lastmod>2025-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/5f92cc17-5bff-456a-9645-cca9e2abbb94/SZ+-+jumpsuit.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1618346253007-GBMEGG289YEWHUQUBP8S/Dusk+Website+Template+-+Images+-++Website+That+Wows+7.1+%284%29.png</image:loc>
      <image:title>About - The Own Your Message Manifesto</image:title>
      <image:caption>You make a bigger difference by owning your difference. Marketing is a powerful medium (and medicine) for transformational change. Mindset + Message + Math = A Movement® The world doesn’t get served if you play small, so shine unapologetically. There’s no such thing as rejection. Only alignment. You are the authority of your experience. Your presence IS the performance.®</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/3051b443-b894-4f16-bf47-f05d0777eb69/Steph+Brownie.jpg</image:loc>
      <image:title>About - 1. I was too shy to sell Girl Scout cookies as a kid.</image:title>
      <image:caption>Even to my neighbors. When someone said “no”, I’d run home and burst into tears. My mom would end up selling them for me at her work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1793919430233-7YCT5QNFH3I5AJSTN7BY/unsplash-image-RFq4r3VoUgY.jpg</image:loc>
      <image:title>About - 2. Strangers have poured out their life stories (and secrets) to me since I was 12.</image:title>
      <image:caption>On buses, subways, in stores, the gas station, the park, at work. I’ve learned that each person holds of world full of surprises and stories worth knowing.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/02d79aa7-9449-4189-bcea-f0da5aab8ec5/Anne+Frank.png</image:loc>
      <image:title>About - 3. I named my company after Anne Frank, who’s my s/hero.</image:title>
      <image:caption>Her diary was the first book I ever bought with my own money and it’s traveled with me around the world. She taught me that anyone – even an ordinary young girl – can change the world with her story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/446483b0-43a5-409c-9ecd-19542c76f693/Camping+Trip+.png</image:loc>
      <image:title>About - 4. I’m “Ma” to two sons.</image:title>
      <image:caption>My boys were 8 and 9 years old when we became a blended family. They’re full grown, but still hug and call me “Ma” after Mrs. Ingalls from Little House on the Prairie.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/b9667634-0ec6-4ba2-91ce-e72bba288bb9/Me+and+Rosa.png</image:loc>
      <image:title>About - 5. I landed a corporate finance job at GE as an English and African American studies major.</image:title>
      <image:caption>I knew I didn’t fit the mold, so I doubled down on my difference instead. I showed how my Humanities background added unique value. It was my first storytelling win.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/94c5aa89-960b-4175-aeac-dc8f48c2b2e3/First+By-Line.png</image:loc>
      <image:title>About - 6. I hiked an active volcano and lived to write about it.</image:title>
      <image:caption>I was young and stupid, but hey – the adventure made a tantalizing pitch for a travel piece and led to my first published piece as a writer.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/f875e9ce-71ba-4645-9e82-b1eba4bdb8e9/Me+and+Hello+Kitty.png</image:loc>
      <image:title>About - 7. At 40, I fell in love with the color pink and Hello Kitty.</image:title>
      <image:caption>My inner tomboy got in touch with my feminine side. She also happens to be the most universally beloved and recognizable brand in the world by folx of all ages and genders.</image:caption>
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    <image:image>
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      <image:title>About - 8. I overcame writing phobia by posting one haiku a day.</image:title>
      <image:caption>I’ve written over 300 haiku and posted them online for accountability. (I surely would have quit otherwise).</image:caption>
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    <image:image>
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      <image:title>About - 9. I interviewed a former Neo-Nazi-turned-peace activist.</image:title>
      <image:caption>She’s one of the most empathetic people I’ve ever met.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/804cebe1-5d99-463a-95e4-4c16b85e62eb/Innovator+Cookie.png</image:loc>
      <image:title>About - 10. Getting older has made me bolder.</image:title>
      <image:caption>On my 45th birthday I woke up crying and couldn’t stop. A picture of a graveyard of broken dreams flashed before my eyes and from that day forward, I vowed to do the things that matter – even if they scare me.</image:caption>
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  <url>
    <loc>https://www.stephaniezhong.com/work-with-me</loc>
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    <lastmod>2026-03-04</lastmod>
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      <image:title>Branding</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1618711483378-U3ABZHGAUXBBIVOGZ49B/Program+Mockup+%281%29.png</image:loc>
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  <url>
    <loc>https://www.stephaniezhong.com/moxie-camp</loc>
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      <image:title>Moxie Camp</image:title>
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    <lastmod>2021-04-08</lastmod>
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    <loc>https://www.stephaniezhong.com/clarity-call</loc>
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    <lastmod>2024-12-12</lastmod>
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      <image:title>Clarity Call - Find the session that ignites your full brilliance and fuels your next era brand.</image:title>
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    <loc>https://www.stephaniezhong.com/disclaimer</loc>
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    <lastmod>2025-04-06</lastmod>
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    <lastmod>2025-04-06</lastmod>
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  <url>
    <loc>https://www.stephaniezhong.com/thank-you-moxie-camp</loc>
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    <lastmod>2021-04-19</lastmod>
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      <image:title>Thank You Moxie Camp - Get your [freebie title]</image:title>
      <image:caption>Download this freebie to: [reason 1] [reason 1] [reason 1]</image:caption>
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    <loc>https://www.stephaniezhong.com/subscribed</loc>
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    <lastmod>2022-08-26</lastmod>
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  <url>
    <loc>https://www.stephaniezhong.com/brand-your-brilliance</loc>
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    <lastmod>2021-04-27</lastmod>
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  <url>
    <loc>https://www.stephaniezhong.com/free-brand-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-06</lastmod>
  </url>
  <url>
    <loc>https://www.stephaniezhong.com/thank-you-free-brand-workshop</loc>
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    <lastmod>2021-05-10</lastmod>
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      <image:title>Thank You BYB - Get your [freebie title]</image:title>
      <image:caption>Download this freebie to: [reason 1] [reason 1] [reason 1]</image:caption>
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  </url>
  <url>
    <loc>https://www.stephaniezhong.com/recommended-reads</loc>
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    <lastmod>2024-09-24</lastmod>
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      <image:title>Recommended Reads</image:title>
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      <image:title>Recommended Reads</image:title>
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      <image:title>Recommended Reads</image:title>
    </image:image>
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      <image:title>Recommended Reads</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623877284594-O6H52QODS9MR3JU96XL3/Steph%27s+Books.png</image:loc>
      <image:title>Recommended Reads</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623878076842-DXW25UOU227IOC55SXN0/11.png</image:loc>
      <image:title>Recommended Reads</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623878219707-6VP589XV6Q2W232SJ0WC/16.png</image:loc>
      <image:title>Recommended Reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623878431785-DTVQ8O2RWH5TANQYKTYL/17.png</image:loc>
      <image:title>Recommended Reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623878634845-XD70WCGVY3GKPZJLCNUF/13.png</image:loc>
      <image:title>Recommended Reads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/603279784a2da747346b1145/1623878129947-VL8W3VV0B0J6JBATMI4G/18.png</image:loc>
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